Recipe flyer template

F. Trenka

Background – F. Trenka

F. Trenka is an Austrian pharmaceutical company located in Vienna. The company has over 100 years of experience in promoting natural health and well-being with high quality plant-based medical products.

Get to know our product Eucarbon®:

The company’s main product, Eucarbon® is a plant and mineral-based pharmaceutical product for relieving digestive distress in a natural way. Eucarbon® comes in tablets that have a typical black color. Its main components comprise of vegetable carbon (hence the black color of the tablets) as well as various herbal ingredients such as senna and rhubarb root.

The Eucarbon® tablets come in a yellow colored packaging; its trade mark color which is quick to catch anyone’s eye. This yellow colour (see exact CMYK below) should be a dominant feature of any design.

Eucarbon® was first developed 100 years ago and its formulation has not changed ever since. We are proud to say that Eucarbon® is now represented in more than 70 countries worldwide.

Target group

Eucarbon® is consumed by both men and women alike and is taken from all social strata. The typical customer of Eucarbon is probably 35 years+ and – given that the product is heavily used in the Middle East – relatively conservative. The brochure will be given to the patients in general.

Previously, we developed a brochure about the low-FODMAP diet - a dietary approach to support patients suffering from Irritable Bowel Syndrome.
For this project, we prepared several recipes to put the diet into practice. What we need now is a design template for the recipes to print on single recipe flyers.
The challenge is to get a design which is
- appealing and eye-catching
- showing the recipes purpose to attract the target group at first sight
- creating awareness for our brand "Eucarbon" without putting it in main focus. The package is not a must.
- flexible and applicable for changing pictures and text

Elements in the front:
-yellow bow
-mascot
-emphasized special feature "Eucarbon low-FODMAP diet - recommended for Irritable Bowel Syndrome" (see attachment)
-recipe image

on the back:
- recipe text
- slogan: "Digestive well-being the natural way - supported by Eucarbon" (logo)
- yellow style

We considered A5 without folding - one possibility is using the front for the recipe pic and the back for the description (landscape format preferred).
The style may remind of our brochure style (see attachment: Ramadan Brochure). New ideas and inspirations are always welcome!
The style should refer to http://www.eucarbon.com in general.

Please use the following CMYK codes: 0/19/89/0 (yellow) and 100/71/39/90 (dark blue). The font as well as the logo should be inserted in dark blue.

You can find the text for an example recipe in the attachment (Beef stew).