Sells Triathlon training products and a community that helps support and reward those members that do well.
A Flyer we can use online to promote an up coming Christmas Giveaway to increase sales and grow our community of members (VIP's).
The prize is very expensive and used by the very best in the sport, something everyone wants but only the top end elite sponsored athlete or the very wealthy can afford. We want to make everyone feel like now they have a chance to win this! Odds will be great, community is smallish compared to main stream sports and not that many will buy so chances of winning are good.
Due to the size/cost and pure appeal of the #1 prize we want to make sure it's very clear to everyone how they can enter and win.