H_IMAM had plenty of patience with or team and was amazing to work with.
How Mike McCrae started their postcard, flyer or print journey
Who are you known as?
What industry do you think your business is most related to?
Cleaning & Maintenance
Tell us a bit about who you are and the people you reach
We are a furnace and duct cleaning business in Alberta Canada. Our target audience is any home owner that has not had their furnace, ducts or dryer vents cleaned in the last couple of years. It seems the decision maker on having this service done is the lady of the house mostly and we do have a lot of competition. We also operate a premium house cleaning business and want to position ourselves as a trustworthy reliable company. We are licenced insured and covered by WCB. We do background checks on all our employees and provide them with benefits.
What inspires you and how do you envision the design for your business?
I would like to do a single sided full color post card (so I can co-op with another business) to do mass mailings. I prefer the professional look over a "fun" look and we want to stand out in our market as a quality trust worthy company that provides great service. I would prefer to sell on the health and cleanliness benefits more than price but can offer 30% off basic cleaning service if it helps. We do post our prices on our web site but quality and service should be more important than price. We are a new company so we can start our market positioning now with no history to overcome. Our other company, (that will be on the other side of the post card) is a franchise house cleaning business. I will be doing at least 4 mass "seasonal" mailings and possibly 2 additional "occasion" mailings per year so working on building a theme is important. The font the HomeCleanPro is written in is EXO bold italic. and the colors are CMYK 100-45-0-38 and the lighter is 85-25-0-0. You can also use 34-10-0-0 if you wish. If you need other colors we should try to use grey 0-0-0-68 or light grey 0-1-0-27.
I like the 6x11" size because it seems to be more visible when the customer receives it and stands out better against the competition. The crisp clean look appeals to me more than the busy overcrowded look do a lot of advertising and would like to find someone to work with on an ongoing basis. my web page is http://www.HomeCleanPro.ca if you want to see what we look like. I have included a picture of our van and I will be looking at re-doing it as well as we move forward.