We need a 6 x 11 postcard designed for a hard mailing. The purpose of the card is to communicate a new membership discount to our potential clients. The postcard will be two sided, with the back right side containing the address label.
Color scheme: We are looking for a very clean design. Areas of the postcard that should really pop are references to the discount and call to action. Here is a link to our website you can reference for color: http://www.edoctors.com/
Various tones of blue, green and yellow/orange will work well.
***Please see attached hand drawn design for guidelines of placement before you continue reading the postcard copy below. This will help you visualize placement. Files are "Photo1.jpg" and "Photo2.jpg"
WE HAVE UPDATED THESE GRAPHICS PLEASE REFERENCE ***
Below I've included the copy and referenced logos and graphics that will need to be included in the postcard.
Front Side of Postcard:
Header: Should stretch across the width of the postcard. Include eDoctors logo (file attached)
In Header or Footer: Call Us 866-418-3231 http://www.eDoctors.com
Front of postcard:
Main Message - Should stretch across the entire page (please see attached photo 1 and photo 2 sketches): "How Does Your Practice Find, Convert and Retain Patients?" (text should be large and all the same size, but text should not be in all caps)
Sub Message: "Join the over 5,000 medical practices who use eDoctors' suite of services to grow their business."
Large graphic: Please create large graphic/word burst that draws the audiences eyes to the "30%". Entire graphic should include: "New Members Receive up to 30% Off Membership*" -
Below the graphic in very small print: *see reverse side for details
Back Side of Postcard:
Left side of header: "Find, Convert and Retain More Patients with eDoctors Suite of Services"
Right side of header: "New Member Special: Up to 30% OFF Your Membership" below this in small print should read "*offer valid on new annual memberships
Backside Body of Postcard Left Side:
There will be 6 boxes that each contain an icon and service name. Please use icons that relate to each of these 6 services. Please see attached "MedResults Slick.pdf" file for ideas.
1. New Patient Referrals
2. Marketing Tracking
3. Online Scheduling
4. Customized Websites
5. Reputation Tracking
6. Email Marketing
eDoctors logo and to the right of it "Join over 5,000 medical practices and become a member! CALL US: 866-418-3231 http://www.eDoctors.com
Right hand body of the back side below the New Member special should remain white and blank to accommodate for a printed mailing label.