I want a double sided oversized postcard (8.5" x 5.5") that is suitable for mailing to local physician's offices. It will be sent out one to two times per month. Its primary purpose is to create brand awareness and make us top of mind when they are thinking about whom to refer their physical therapy patients. It needs to highlight our name and logo, URL, the fact that we have 2 locations (Ditmas Park, Brooklyn and Forest Hills, Queens).
Our differentiating qualities are: Family run since 1981, We really listen to our patients, Perform individualized hands-on care, Create patient specific exercise programs and update them regularly, Vestibular therapy (Forest Hills Location Only), Easy flexible scheduling and we accept Medicare and Most Commercial Insurances. All of these things can be, but don't have to be included in the design. The primary message is that MD's can be confident that their patients will get the best possible results if they send them to us.
MD offices get a lot of mail. I don't expect that recipients will spend much time reading over this mailing. I need it to be aesthetically memorable/ unique and not too wordy. Designers have free reign to display our logo and message delivery as they wish. This postcard, or some version of it, will be mailed to these offices 12 to 24 times per year to reinforce the message.
End product needs to be suitable for printing and delivered in some editable format as my message may change periodically depending on response rate.