Messaging should be focused on challenges/pain points that are illustrated in the postcard used last year. This message of the current postcard is accurate, but we want more clear/streamlined approach to the message. The prior postcard is also "busy"...
The design should be fun and eye catching something that stands out in the mail:)
Call to action - Come to the OrthoDenco Booth at the SAO Annual Meeting in Tampa October 5 - 7, 2017.