Hi everyone - THIS SECTION HAS BEEN UPDATED!
Cytek needs a print ad (standard size - 8.5x11.125"). PLEASE SEE THE ATTACHED CREATIVE BRIEF. The Creative Brief has all the details you need - including last year's print ad, copy, details, preferences, etc... Please also see the file attachments.
Creative brief link: https://www.dropbox.com/s/7vc8s8tv3….docx?dl=0
***The graphic image is the main focal point of the ad and should be arresting to the viewer, making them want to pause to take a closer look.***
*Please focus mainly on creating this graphic image*
- One possible approach is to use a ‘hidden pictures/mosaic technique’
- The goal of the graphic image is that at first glance you see one image and
upon closer inspection you see many images
We want to play up/play with the word ‘see’ (i.e. visual nature) as well as the different interpretations of the word ‘spectrum’ (i.e., a full range of things and/or the color spectrum). Cytek’s technology allows the user to see more elements of a single cell. It uses multiple lasers that cover the entire color spectrum - from ultraviolet to infrared.
*Without this image, the ad copy doesn’t work.*
***Please see attachments for example ads. We do want to duplicate those. Rather, we are simply providing them for guidance.
*PLEASE USE THE BELOW FOR THE AD COPY*
TITLE: It’s How You See It.
SUBTITLE: Uncover the full spectrum of possibilities. Flow Cytometry that delivers.
When one sample reveals more data than ever before, you see things in a whole new light. New insights. New discoveries. New scientific breakthroughs.
Cytek Bio’s Aurora Flow Cytometry solution is where your vision begins. Our unique combination of patent-pending, innovative technologies that offer next-level performance and flexibility take what was once hidden and place it in full view.
The new reality is at work – in labs around the world. See it for yourself at CYTO booth #33.
We can’t wait to see where your vision takes you.
- Please include the Cytek logo in the ad (see attached for logo file)
- Aurora flow cytometry machine (see attached photo file)
- The Aurora will be a small inset photo. *Do not make it the main focal point of the ad.*
*Values to communicate with our design:
- Simple and memorable.
- Easy to recognize.
- Mature or Youthful (middle; let designers decide)
- Geometric or Organic (middle; let designers decide)
*Standard sized print-advertisement
- High-resolution, 300 DPI
- CMYK and RGB versions
- 0.125” bleed on the final file
- Versions with the bleed and without