We need a large postcard designed. While we're open to improvement, the current concept is a stock photo -- one red pepper among all the green, one flowering tulip in the field of green tulips. Stand out in the crowd. The front reads "difference matters" with the corporate logo. The back includes text that we can supply that outlines differences in quality and capabilities along with, again, the logo, and the address field.
Again, refinement of the idea is welcome. Alternatively, we can forward the image, text, logo for a relatively quick job but put together by a discriminating eye.
The front needs really to be a mail-sorting show stopper. Images included below. It needs to be bold and convey why anybody should even read the back. This also will be the first in a series of several/many, so concepts developed in that vein are very welcome with the understanding that we return in the very near future for additional mailings.
The text for the back is pasted below. Ideally, it would be nice to use the leaf part of the logo as the bullet for three lines (US News, Medicare and clinical outcomes) and to use the US News icon prominently. Text for the back:
<p class="MsoNormal">" Hillsboro House is among the very last rehab and care
facilities in the state that is family owned and independently operated. For nearly fifty years we’ve been providing
innovative care in an environment that offers a homelike alternative to institutional
care. That difference matters.
<p class="MsoListParagraphCxSpFirst" style="text-indent:-.25in;mso-list:l0 level1 lfo1">· <b>US News and World Report Best Nursing Home 2012
<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo1">·
Consistently awarded Medicare’s highest quality
<p class="MsoListParagraphCxSpLast" style="text-indent:-.25in;mso-list:l0 level1 lfo1">·
Clinical outcomes among the best in the industry</b>
<p class="MsoNormal">Hillsboro House.
Improving the experience and delivery of care for fifty years."
Please contact with questions. We don't mean to be unhelpful or ambiguous.