The primary focus of the postcard should be for schools, both college level and grade school level. I'll attach some photos of both levels so you get an idea of what they do with them.
Also see http://plasterlinks.com/plaster-masks.html
We want the schools to come to our website and shop for plaster bandages. The post card will be sent to previous customers. Hoping to get customers to come back again.
Just wanted to add some selling points here:
They save if they buy in bulk, so that is a good thing to mention.
Also, FDA and Gluten Free or non-toxic are good selling points.
Remember that we are marketing to artists, so you do not need to reference any thing medical or explain what plaster is used for. As most artists already know how to use the product.
We sell two brands of plaster so it may be good to show both, OrthoTape brand and M-pact brand.