Direct Mail Postcard for College Strategy/Educational Firm

Vohra College Strategy

Ivy League College Admissions Strategy. This postcard is for a 2 hour introductory $35 seminar, but many will opt for full college admissions strategy consulting, which includes applications design, college essay development, etc.

The target audience is wealthy, motivated, driven parents who want their children to attend Ivy League colleges. Parents of children (aged 15-17), highly educated, income above 250,000, homeowners, in the Washington, DC area.

4 x 9 inch direct mail postcard. Landscape orientation most likely, but portrait okay as well. CMYK. I'll be using PS Print.

These are the specifications: 

FRONT: http://www.psprint.com/download/templates/postcard/postcard_4x9_front.pdf

BACK: http://www.psprint.com/download/templates/mailhouse/standard/postcardstnd_4x9.pdf

 The content on the postcard should be this:
Ivy League Admissions Strategy Seminar w/. Arvin Vohra
Since 2001, Arvin Vohra has helped motivated students gain admission to the most competitive colleges and combined medical programs in the country. He is also the author of Lies, Damned Lies, and College Admissions

• How to use your Naviance surveys to your advantage
• How to develop and present your extracurricular resume and applicant profile
• How to strategically design your college essay.
• How to get strong recommendations from your teachers and counselors.
• How race and ethnicity affect application strategy.
• Appropriate for 9th, 10th, 11th graders, and parents.

Date: Feb 1-2, 2014
Time: 4 p.m. – 6 p.m.
Location: 4626 River Rd, Bethesda, MD 20816
Fee: $35 per person. Each person who attends, including parents and siblings, must have a ticket.
To Register: Visit VohraStrategy.com, or call 301-320-3634
Limited to 24 seats.
For more information about Arvin Vohra, please visit http://www.VohraMethod.com

**************End of Content
Notes:
This should look both eye catching and dignified and refined. The most important component here is trust, so think more like a doctor's office, or like an Ivy League college, and less like an amusement park. Sleek, sophisticated design is important here. It is not at all important for this postcard to match current branding, or use existing logos. The goal is to have people pick up the postcard, have them think "Yeah, this organization looks like they have the sophistication and knowledge to get my child into a Harvard, Princeton, Yale, or Oxford. I should definitely check them out."

I imagine this more of a light background - a daytime feel - not a dark, nightime feel. But if you have a different idea that looks better, that's always great.

I have attached a file of a facebook graphic template used for my book. May be a source of inspiration.

My website is VohraMethod.com. If you think a photo based approach is better than pure illustration, there are some photos there, and I can provide a few more.