How jordan 2l started their postcard, flyer or print journey
Who are you known as?
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
We are a staff-assisted home hemodialysis provider, we are going to a conference of ANNA (the American Nephrology Nurses Association) attended by many nurses who could be potential employees.
What inspires you and how do you envision the design for your business?
We want a 2 sided 5x7 card that we will be inserting into an infuser bottle that will be branded with our logo that says "Infusing Dignity into Dialysis". The card should be sprinkled with the following copy (not necessarily all of it) Dialyze Direct provides assisted home hemodialysis services to the elderly. Our core mission is to improve the dignity and quality of life of frail, elderly patients with End Stage Renal Disease (ESRD) who reside in skilled nursing facilities.
We are currently providing our ComfortCare(TM) Model to patients residing in Florida, New Jersey, New York, Texas, Pennsylvania.
DIALYZE DIRECT’S MISSION IS TO DELIVER AN EXCEPTIONAL DIALYSIS EXPERIENCE THAT IMPROVES AND ENHANCES THE QUALITY OF CARE AND QUALITY OF LIFE OF EACH AND EVERY PATIENT.
For us it’s a relentless dedication to protecting patient dignity and improving patient outcomes
I have lots of visual assets which can you give an idea of the look and feel we've had from our branding heretofore as well as a previous 5x7 that was targeted to a different group. We didn't really like this 5x7 (sepia tone was too depressing, and we want our brand to be more vibrant and dignified) but I think the logo with the white text was good.