This flyer will be 6 1/8 ” x 11 1/2” with an eye catching basic design on the front and some more detailed info on the back. I would like to focus on getting a great front design and then we can work on making the back coordinate. The color scheme needs to be the blue tones of our other flyer but can have some brighter colors for the “New Year’s Resolution” part (look festive and eye catching)
This flyer will be an introduction to our business in new areas that we have not worked in before.
The concept is to introduce our lab, let them know we will be offering our services in their regions and do it in a creative, eye catching way.
The concept I would like for the flyer is a new year’s resolution list that has a list of things they need to complete their goals. The list is needs to look like a piece of paper with a visually appealing header of “NEW YEAR’S RESOLUTION” and a hand written look of the rest of what is below. The bullet points need to be boxes and they need check marks in them like they put a check mark in the boxes by hand.
Front of Flyer
2013 New Year’s Resolution
Find a dental lab that:
• Has consistently high quality
• Has a 3-5 day turnaround time
• Offers Free Shipping both ways
• Offers a wide array of affordable options
• Maximizes my chair time profitability
Then it needs to say on the flyer “WOW, Derby Dental made that easy!” in a bold graphic.
Other things that need to be on the front of the flyer:
An image of a Target gift card that has $15 on it and text that states “call today for your FREE starter kit and get a free Target Gift Card”
Back of Flyer
The back of the flyer will need to have a picture of our facility, our address, phone number, and web address. Also have a larger picture of the gift card with the same text “call today for your FREE starter kit and get a free Target Gift Card”. It also needs room for the stamp and mailing address.
Bullets for the back:
• Full service laboratory
• In business for over 25 years
• certified dental laboratory
• 20,000 sqft state of the art facility
• 3-5 day in-house turnaround time
• One of the largest zirconia producers in the USA
• Fully integrated CAD/CAM laboratory