We need a full-color flyer, approximately 8.5" (tall) x 3.67" (wide), to put out in display racks in public places. The flyer has to accomplish 2 things:
(1) catch people's attention in a crowded display rack
(2) get people to call the phone number
The flyer will be displayed in places where the audience, primarily fathers, have an interest in the subject matter, so convincing readers to call once they pick up the flyer is not anticipated to be a problem. The primary challenge is to get them to notice the flyer to pick it up. The key words that someone needs to see in a display rack are "Fathers for Equal Rights".
The purpose of the flyer is not branding or education. The purpose is simply to get people to call the phone number on the flyer.
We prefer for the primary colors to be blue or silver, but we are open to other suggestions.
Next, we will create a basic brochure-like website for Fathers for Equal Rights, for which we intend to use a stock website template. We want the website to have a visual consistency with the flyer, so design the flyer with that in mind. Part of this project is to provide an initial draft design of a web page so we can be sure design concept used for the flyer will look good on a web page.
The content of the flyer is already written (see attached "Flyer, FFER"), but we are open to change. If you can reduce the number of words, do so. The fewer words the better. The phrase "Can you hug your child today? We can help." is a tagline used by the organization.
Rudimentary design concepts are attached (see "Example of flyer components, FFER"), but we need someone to design something that is eye catching and looks professional.
This is a 2-sided flyer, but you only have to design one side. Side 2 will be the same as side 1, except in Spanish.