We request the design of a one - two page, marketing ad that will be emailed out to prospective clients. We completed our rough copy in word which was two pages but if you are able to organize the information so that it fits well into one 8 x 11 page, that would be preferred. That being said we don't want the advertisement to be overloaded with info, so please use your judgement to decide if it should be one or two pages (double sided in print).
The target audience for this project is human resource professionals, safety specialists and school superintendants all of whom are from Public Schools in British Colombia.
We would like to have the ability to attach this document in pdf format to emails for potential clients or print it out to provide to potential clients in person.
We'd like something that draws the reader in, looks professional, and draws attention to the results we receive from our clients. If possible it would be great to have the ability to edit the copy and stats as we plan to send out similar forms to other industries. Our company lacks designers so any edits would likely need to be done on an easy platform that we can manage such as word. I should clarify that it is most important to have a great looking advertisement which is more important to us than the ability to edit the advertisement. If you can accomplish both, that is an additional bonus.
Please view our website at http://www.arete.ca to get an idea of what our branding and colours look like, as a guide. Please also feel free to use your own artistic impression to present us what you feel will look and work the best to meet our needs.
We are providing a word copy of what we would like included in the ad and a rough idea of the placement of information, logos and statistical representations. If you feel that it could be organized in a better manner that has more impact, please feel free to adjust it as you see fit.
Ultimately we would like the advertisement to entice potential clients to read through the entire document. We also want it to represent our style of training which is fun, engaging and interactive. Participants actually enjoy taking part in our workshops which is uncommon for this field.