How Valorie started their postcard, flyer or print journey
Who are you known as?
International SalonSpa Business Network
What industry do you think your business is most related to?
Cosmetics & Beauty
Tell us a bit about who you are and the people you reach
We are an association for chain and franchise salons and spas. These range from Great Clips, JC Penney Salons and Sport Clips in the value-brand market to high-end salons and spas like Gene Juarez, Charles Penzone and Elizabeth Arden. Our audience is very high fashion oriented and business minded.
What inspires you and how do you envision the design for your business?
We need a print advertisement designed to attract new members. This needs to be modern, sleek and NOT cutesy, girly or beauty oriented. It should look high-fashion than moms curl and dye salon.
Since this is a business association as well, I'd like it to look professional without looking boring.
We are trying to attract members with this advertisement as well, and I think a good way to do that is to show who are members. We have quite a few and the message is that they'll be in good company.
I've attached logos and some text to include in the advertisement.