Bright ideas for society

Ghent University TechTransfer

At TechTransfer take care of the Intellectual property (IP) of Ghent University (UGent): we file patents on UGent researchs (so we support our researchers in this proces), we transfer technology to companies outside UGent for payment (license) and we start up companies with research developed at UGent (spin-offs). UGent also has a DARE TO VENTURE office to encourage people to start a business with an own idea (that can be anything at all, even like starting a vegan bakkery or leather chair company, ....).
https://www.ugent.be/techtransfer/en
https://www.durfondernemen.be/

We want a simple but attractable folder to explain the difference between our TechTransfer office(TT) and the Dare-to-Venture office (DO!) for our starting PhD students and other researchers (target audience +-25-30years). The folder needs to make it clear so the researchers know where to go if they want to start a business or license their technology to a company. ALSO we want to encourage people to try to find market value in their research (some researchers forget actual life in society besides their difficult research). Mostly there is commercial potential in university research (the core business of our TechTransfer office is to detect this and transfer it to the market against payment).
As format we are thinking of A5, picture front and back, text inside. See first Word attachment 'startfolder'
With quotes names of author needs to be on there but very small. First page: the questions need to be a lot bigger, the quote a lot smaller (I cannot do this layouting myself)

UGent has a fixed style code: font style and the blue and yellow colors, also logo's need to be exact,.... All th is information is on website:
https://styleguide.ugent.be/?lang=en
Click at Menu (left corner) - Basic principles - number 2, 3 and 4
Please also have a look at the movie on this site to have an idea.
And look at: https://www.youtube.com/watch?time_…c3j3SyoSSY
https://studiekiezer.ugent.be/broch…/111841113
Correct logo's TT and DO! to follow.

We use the blue and yellow also in cartoon-style
I made an idea of the folder also providing the necesarry texts.
See attachment.
Picture used:
https://startupedia.ipeindia.org/wp…uild-door/
But you can also make/take own picture. Please also try cartoon style with blue yellow. The look of this maybe: http://clipart-library.com/clipart/724259.htm