We're going to be flyering people leaving London's Old Street tube station on weekday mornings to tell them about the half price lunch offer we're launching.
Look at http://www.web.citymunchapp.com/search for a guide to our styles and colours. We are more than happy to give more detail if you need, we have an internal style guide.
The flyer needs to be attention-grabbing and clean. It needs to be clear that there are some great lunch offers near them and accommodate a call to action so that when people get to their desks they reserve the lunch voucher.
We are still negotiating the deals and working out the name of the campaign so a lot of the text and images will need to be placeholders for the moment. Feel free to use images and information from the apps - web app is at web.citymunchapp.com.
-- Style --
The style needs to be modern and clean. Here are a few examples of things we think look good:
-- Structure --
Top is an attention-grabbing headline to make someone who has taken the flyer read on
The map is the dominant feature. This needs to be populated with pins which can accommodate logos of the places
Bottom we would want a call to action which encourages people to reserve the vouchers by downloading the app
Top is another headline (we may use the same one) to encourage people to look at the content of the page
Details of the fantastic food being offered half price makes up the bulk of the page
At the bottom again would be a call to action.
Again please do get in contact if you have any questions or need some some content or our style guide.