Global Software company looking for a new look and long term design work

Smartpad Pro

We provide a SAAS software product for retail business to use in the window furnishing industry who sell blinds, curtains, and shutters. Our software is a complete business management system managing every aspect of their business. we mainly target larger business and corporates form 3 stores to 1000 stores so we definitely nee to to present like a large global company. Im not keen to have the look and feel of the software or website to be just about the curtains, blinds and shutters as we are a technology company first and foremost.

We currently have a website called windowware pro.com.au but the website is extremely outdated and does not fit out brand. We have just agreed on a new brand called "Smartpad pro" which is designed to be our new global brand. We need this brand to look extremely professional and befitting of a technology company that leads the way. Currently we are the industry leader from a product perspective but we just dont look the part. I want to make sure our new website captures the fact we are a large global company with cutting edge technology and also shows off our team and support.

One think I do want to have is a global map that shows the locations of our current clients ( or indicates we have clients through out NZ, USA, CANADA, AND UK.) I also like video that comes up when the screen loads.

On top of this we are also looking to "re skin" out current software to make sure it looks in line with our new brand image, is branded and looks like a global software brand and looks like the industry leader. currently I think the pages look ok but lack branding interest professionalism, and have different buttons in some areas which should not be the case.

We need to create a look and feel for these pages that really enhance the user experience, im not looking to move buttons around or change the page layout but more change the colours and look or buttons and colours and looks of the different pages but im ok with some small layout changes if it gets the user experience better. I just feel that the current pages look amateur and do not represent who we are.
but the website and new re skin of the software need to look inline.

To visit out current website go to Windowwarepro.com.au we are not looking to use any design aspect what so ever from this site we need a completely new fresh look and feel to push us to the top.

In regards to the software I have attached some screen shots for you to work with of the main pages. Im really looking for the most unique design that I feel gives the most professional and consistent user experience available.

I have also attached a few files to show you the new brand name and image type we are looking for.

I have added a bit of information about us and our company below to give you a little insight:

MISSION:
To empower and connect businesses by providing integrated software available anywhere, anytime, on any device. This will be achieved through the continued collaboration with our clients and commitment to further development our software.
VISION:
We will be the global leader in retail and manufacturing software for the window furnishings industry owning a minimum of 40% of the global market in 10 years.
VALUES:
• Empower our clients
• Our future is our client’s voice
• User Experience is our Key
• Best practice systems and procedures
• Trust and Respect

Brand Promise Guarantee:
30-Day Successful-Start Guarantee.
If your not successfully running our software in your business after 30 days from launch, we will fly to you and train your staff onsite 1 on 1 FREE.
One-PHRASE Strategy (Key to Making Money):
Feedback equals opportunity and user experience is our key. We don’t want clients, we want FANS.
Differentiating Activities (3 – 5 Hows):
Outsourced business model:
All of our staff are outsourced along with skill and aptitude tested to ensure we only have highly trained and qualified staff that can produce the best results. We also have staff in multiple time zones to ensure we have a much broader range of time to offer support and service.
This keeps our running costs down, our profit up and keeps the business in a highly scalable position
Pricing Strategy:
Our account types are more versatile and broader to meet the markets needs, from a $95 single user, $399 for our Pro package and $599 for our enterprise package.
We also offer a multi location pricing package that scales from $449 to $199 depending on the number of stores. These strategies mean our pricing comes in under the competition and gives the stores more flexibility to scale up and down as they need simply.
The user Experience:
We focus on the user experience with simple clean easy to use systems on the front end but a highly complex back end system. This enables the training to be faster and easier, along with strongly increasing the staff acceptance. We are always pushing for and promoting to get feedback and rewarding the people that provide it.
Development:
We spend a huge amount of time responding to our clients needs through further development and integration of our software. This process can be done much faster than anyone else given the platform we chose to work with, the experience of the team, and the values of the company.
X-Factor (10x – 100x Underlying Advantage):
15 Years of retail and manufacturing experience in the window furnishings industry, and 2 prior software systems developed, tested and run successfully over this time, giving an invaluable amount of knowledge on best practice systems and procedures.
The business is completely outsourced, achieving a highly scalable and profitable model, enabling us to invest more heavily into development and advancement faster, cheaper and better than anyone else.
Price Strategy:
Our strategy is to be the most affordable system on the market but the best system on the market offering the best possible value. We have also chosen a different pricing strategy based on user packages rather than a per user cost, this gives greater flexibility and cost savings to the stores who use the software.
We will be targeting Interior Designers at $95 per month for a single user account, possibly with limited functionality.
The designers can get onto the curtains with no set up fee or if they want blinds there will be a set up fee for their account but it will be reduced, from the store set up. Possible a $299 standard set up fee.
Currently we have a list of about 4000 interior designers in Australia and New Zealand that we will be targeting for this package.
Our Pro Package is $399 allowing up to 6 users
Our Enterprise package allows from 7 to 15 users
We then have multi store packages from $449 to $199 depending on the amount of stores that join up to out software.

One thing I did like was video on the site to keep it interesting see the site http://www.zuora.com to give you an idea

Once I find the designer I want to work from they competition there are other future projects including completing the re design of the full website and software, re doing out manufacturing software to also be inline with this design and other various marketing tasks we also need to make sure keep the same great look. I cant wait to find the best designer to work with long term to help grow this global brand to the industry leader it is.

The specific deliverables would be mock ups of the software pages in the new look and design using he ones I have attached to his brief as a base along with mock ups of the website pages for our new website with the new look and feel. We are looking for in effect a story board look and direction for the updated designs. But need specifics like recommended style of buttons for the software or specific features and functions for the new website. For example one feature i feel would be great is a map of the world with all of our clients plotted on it and some impressive information. Like the one on buzzsoftware.com.au

Make sure you really think on the design and do not use any design aspects from he existing website or software, the information is ok but im really needing an original look and style. Our competitors currently are:

Blinq.com.au
buzzsoftware.com.au
Blindmatrix.com
http://www.accentsoftware.com.au/insyte

We need to make sure we present like the global leader well ahead of these.