Truly great work. This contractor delivered fast, efficient, extreme quality work. We also threw quite a few changes at him and he didn't blink an eye. Great job!!!
- Greg YDB
How aestimo.njuguna started their other packaging or label journey
Who are you known as?
JKUAT Enterprises Limited
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Our company manufactures, distributes and sells delicious fruit yoghurts with probiotics under the brand name "High Treat". We intend to have products that give the consumer a feeling of getting the very best of a healthy treat.
Our yogurts are healthy, vibrant, tasty, colorful and are aimed at a young crowd (say, between 18-35yrs), both male and female looking for a healthy but tasty treat.
What inspires you and how do you envision the design for your business?
We want to package the yoghurt in plastic polypropylene cups (kindly see the attached documents) in capacities of 250ml and 500ml. We therefore need a brand design to cover the cup (which is white) including a logo for our brand name "High Treat".
Our intention is to have a design that speaks the following:
- Healthy treat
- Easy going or convenient
- Simple but sophisticated
The yoghurt needs to stand out from the regular crowd and as such we are looking for a design that achieves this without "shouting". As such, we are looking for the intelligent use of bright colors (obviously matching the respective yoghurt flavors).
I have attached several photos of yoghurt packaging/branding with comments of what stood out within each. You can you these when formulating the needed design.
Also include within the design the following phrases:
"Only natural ingredients."
"Probiotic drinking yoghurt" - this particularly needs to stand out.
"Thick and creamy"
The design also needs to incorporate a barcode, our company name as the manufacturers and a standards mark issued by the standards board in our country (Kenya), for each:
For the barcode:
Just include a sample barcode that can be changed later appropriately
For the manufacturers name: Kindly find the information in the attached brief.
For the logo of the standardization mark (usually just needs to occupy a very small area of the entire design), kindly find it attached.