How patrick VN started their other packaging or label journey
Who are you known as?
Sky and land Gorup
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Australian Wine Producer and Exporter.
Export to China only
What inspires you and how do you envision the design for your business?
We need a new label designed for export to China. The Name of the Brand is, Jerry named after the son of the owner of the wine company.
This branding means allot to the family. We need a logo similar to Henschke Wines. This product will not be marketed or sold in Australia. We want the design theme to be classic, conservative, similar in style to the attached wine brand below. We don’t want exactly the same due to copy right but similar in designs.
Back label can have a small map of South Australia this will explain the back ground of wine and location. At the moment our focus is front of wine label and logo.
Product: 2013 Shiraz
Bottle - 310mm high, typical Bordeaux style bottle. Dark glass colour. Screw top open
Label. General sizing, Front: 90mm wide x 110mm deep Back: 90mm x 70mm.
Retail Price, equivalent to USD$35-40
Please use generic colour capsules: Black/Silver or Gold /Red.
Attached is some of the request:
- The label is Jerry
- The logo emblem has two letters to replace “B” & “O” with pictures of a kangaroo and there other opera house. I know the wine is in South Australia but this is targeting China market.
Label can be 2 piece on front. Please feel free to use quality finishes, Gold Foil/Spot Uv/High Build - but not too many. Printed on quality label paper.
Destination market likes warm colours. Red/silver/gold - are popular. Black label with gold/silver print. European style white/beige label with gold/silver & black print.
We'll need to extend this brand to other product tiers - so we'll need follow up designs from the chosen designer.
This will lead into other products, websites, our branding material and so on.