How mreric66 started their other packaging or label journey
Who are you known as?
Mininger Foods Inc.
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Family owned/operated company that grows and processes sweet potatoes for sale as frozen hash browns in the retail market. Target audience would be health food stores, (all demographics of individuals) grocery stores. Our major competitors would be the ALEXIA and ORE-IDA brand names.
What inspires you and how do you envision the design for your business?
We're looking for a design that depicts a field of sweet potato rows growing with a backdrop of the sierra Nevada mountains and possibly a Japanese style sunrise rising over the peaks. We use only an Oriental variety of sweet potato for these hash browns which has a purple skin and a white flesh. Anything that indicates that we are a family owned/operated company with some emphasis that these are all California grown sweet potatoes. Any way that you can work the Sierra mountains and sweet potato fields into the image along with possibly even a father/daughter or father/son working the ground and the oriental sun rising from the east. Be creative, I'd like to see as many different styles of images as possible. The key elements being; Family operated, California grown, Sweet Potatoes and some with and without the Oriental sunrise as we're still in debate on whether or not to use it. Thanks.
Be creative, think outside the box. This product is not organic but will be marketed to health food stores (whole foods, trader joe's etc.) so keep that in mind when working on the design.