This project will have 2 parts:
We need a logo for our new retail brand " Fresh Healthy Habits "
The logo needs to somehow incorporate the concept of freshness and healthy into the design. As if these items were just freshly cut in your kitchen at home. It needs to look fresh and modern.
The words " Health Habits " needs to be the most prominent portion of the logo and the word " Fresh " can be small.
We want to make the logo and the label look gourmet and appealing to the customer that cooks at home but wants the convenience of freshly cut vegetables and fruits . We want to make the consumer feel that these item are not only fresh and healthy but delicious to eat and easy to use.
We need a label for the items:
The items will be on retail shelf's in the produce section so the art needs to pop so it can catch the customers eye.
The label will be 2" X 3" and will be placed on a clear clam shell package that is commonly used in in retails store for these types of items. I will attached pictures of items.
The label needs to have a space that is editable so we can display what the item is; Example:
Diced Onion & Celery
Pico de Gallo
The words " KEEP REFRIGERATED "
The Words: NET WT 16 OZ
Not needed on the label:
UPC Code... This will be on the bottom of the product
Eye popping graphics... / tags and call outs. As you now these types of graphics help consumers feel more confident about buying the product.
-- 100% Fresh No Preservatives.
-- Locally Fresh
-- SoCal Fresh
-- Cut fresh in southern California
Also I'm open to the the label having some clear parts so you can see the product threw the label in some parts
Be creative... What would convince you to buy these product :)