How info Mzn started their other packaging or label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Navina, is a brand name offering products such as Tofu, Tempeh and Panir (Indian Cheese). The brand means 'new' (in Sanskrit - base language for Hindi) and implies 'freshness' whilst representing, products with an oriental/ Indian twist.
Tofu and Tempeh are 'vegan, vegetarian and non-GMO', whilst 'Panir' is only vegetarian and non-GMO (being a milk-product). These products are targeted towards a customer base looking for meat alternatives, a healthier way of life, asian/indian/oriental fans. The product is already being offered on a small-scale but is likely to be offered to supermarkets and groceries stores within Europe soon.
What inspires you and how do you envision the design for your business?
The design requirements are for a cardboard-sleeve to compliment the punnet, of the Panir product. The sleeve requires to hold all the information specified below, whilst the design and colours remain flexible but should signal an oriental flair carefully balanced with European ‘professionalism and order’.
To give a better understanding of the requirements, please find enclosed:
• ( 1) Layout indication of the sleeve (Variations are welcome)
• (2) Pictures of the product with the sleeve (Indication)
• (3) Brand logo file to incorporate
• (4) Details to be included such as product name, product details, nutritional values, barcode, refrigeration instructions etc.
(Please see word or pdf document for further details).