How Jlwalzer started their other packaging or label journey
Who are you known as?
QR LifeSupport Medical Alert System
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
QR LifeSupport is a lifesaving medical alert system that uses QR-code technology to allow first responders to access a patients essential medical information, including medications, medical conditions, allergies and emergency contacts, with a simple scan by any smartphone or tablet.
What inspires you and how do you envision the design for your business?
A retail package inside an on-shelf, in-store display box. The display box will contain 12 QR LifeSupport membership kits and sit at the pharmacy counter only. QR LifeSupport is a new and unique product and must be clearly communicated to the target audience, especially how it works. Target audience is primarily those with serious medical conditions (such as heart disease, diabetes, epilepsy, Alzheimer/dementia, and allergies,) and importantly their family and caregivers. It is essential that the product package communicates: It could save their life; it is easy to set up for the patent; The patient doesn't need a smartphone is not needed; easy for the first responder to use. The in store display box has a pop=up/fold-up header card that can handle a die cut. examples are included.
Please use the blueprints provided for size. The display box die-cut area can be determined by designer. Key copy points are included on the design examples provided. Package and display box should work together, but communicate separately.