CGWC got their new other packaging or label by running a design contest:
Crystal Geyser's Juice Squeeze Can Design Project 2013
Check out CGWC's Other packaging or label contest…
Food & Drink
Produces all natural, healthy beverages for U.S. market sales. Key trade channels are grocery, club stores, food service, mass merchandiser and natural foods stores. Our products appeal to a consumer base who want natural products without anything artificial, no preservatives and with ingredients you can understand. Crystal Geyser was founded in the beautiful Napa Valley over 35 years ago. We have a broad and loyal consumer base. Juice Squeeze appeals to the whole family and all ages. Children and teens may consume more Juice Squeeze, but adults purchase nearly all of the product sold.
What's your vision?
We want to move our Juice Squeeze sparkling juice products into 12 ounce slim cans. Currently our product is only packaged in glass, which limits our distribution. We have uploaded the label requirements below. The new Juice Squeeze can package design should reflect the wholesomeness of Juice Squeeze, its all natural ingredients, its 70% fruit juice content and its no added sugar formula. See Crystal Geyer's website - http://www.crystalgeyser.com for an overview of Juice Squeeze and a look at its current packaging. We would prefer to see illustrations of fruit (if you decide to use fruit on the label) rather than stock photography. If you do use stock photography, ensure that the photos high-resolution files are available for them, and make sure to include a link to where you sourced the image(s). Our redesign is completely open. The font currently used on our design is open to be edited, and we do not need to have the Crystal Geyser logo featured on the cans (it should say "Juice Squeeze by Crystal Geyser" or something similar). Please allot a space for Nutrition Facts and Ingredients (available here, as one flavor example: http://www.juicesqueeze.com/product-raspberry.html), and a bar code.
We want to move quickly in the design phase so we can introduce the new 12 oz cans by March 2014. Competitive set includes but is not limited to: Ocean Spray Sparkling Cranberry, San Pellegrino Limonata, Izze Sparkling Juice and Kern's Nectars. **Important** - the winning designer is required to sign an NDA after being awarded. Please keep this in mind before submitting.
$799 Gold package
Every design category has flexible pricing for all budgets. Other packaging or label starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their other packaging or label.
Designers across the globe delivered design magic.
CGWC collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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