I am an esthetician in New York who owns Pacific Touch NYC (http://www.PacificTouchNYC.com)
I am about to launch my own line of handcrafted natural skincare products.
NAME OF THE PRODUCT LINE
Pacific Touch Skincare
OBJECTIVE OF PACIFIC TOUCH SKIN CARE
Teach people to listen to what their skin is trying to tell them
To teach people to be their own skin whisperers
Improve the condition of peoples skin through nourishment
Improve relationship people have with themselves
My ideal clients are people who want high quality natural ingredients that feed and nourish their skin
People that honor their body's and what goes inside it
I will also attract people who want natural and healthy solutions to their skin problems
People that see what they put on their face as "food" for their skin
Anne Marie Gianni
John Masters Organics
* Tata Harper is a major player but she has a different price point (higher than what I want mine to be)
MY BRANDING IDEAS
Pacific Touch skincare's biggest point of difference is the idea that it is "Born in New Zealand, Made in New York"
I am originally from New Zealand and I am using an handful of indigenous botanicals from New Zealand in a line that is sourced and made in the US and has been inspired by my work with New Yorkers.
So the story of the line is that it is developed by an experienced holistic esthetician taking a handful of skin loving indigenous ingredients from New Zealand and formulating a line inspired by the trials and tribulations of her clients in New York.
Eventually each line will come with its own brochure of "skinformation" that will benefit that particular skin types (foods that help, foods to avoid, lifestyle tweaks)
PACIFIC TOUCH SKINCARE PERSONALITY
6. WHAT I WANT THE PACKAGING TO COMMUNICATE
Serious educated skincare with therapeutic benefits that conveys the idea that the line is skin superfood.
7. PACKAGING I LIKE
I like John Master Organics, Sabon, Tammy Fender
IDEAS I HAVE SO FAR
Because I am using therapeutic essential oils and botanicals I will be using glass amber bottles for the line which will help protect the efficacy of the ingredients (I have attached a photo)
I am drawn to browns and greens (in tones that evoke feelings of earthiness, cleanliness etc).
I would like a "Born in NZ Made in NY" stamp to feature somewhere on the label (I have attached a stamp example not that I want it to look exactly like that but just so the gist is understood)
I want the packaging to be gender neutral and appear simple and sophisticated.
Given the strong tie the brand has to food (Im a major foodie) and believe in the relationship between food and skin health and the inclusion of skin super foods in the line I like the idea of the label almost mimicking a high end olive oil bottle.
If there was a creative but sophisticated way to include a touch of "Pacific" in the labeling it would be great but I don't have an idea yet on how this could be done (the Pacific Flower is the frangipani and a very recognizable NZ shape is the Koru) - I have attached photos of both and included a picture of the Samoan style frangipani tattoo I have on my arm.
I want to be able to change the product names and ingredients list within each label size.
THE LABEL FOR THIS DESIGN CONTEST
I need a label for a serum in a 1 ounce amber bottle with a black dropper.
Here is a link to the label specifications from an amber bottle I am looking at: http://www.containerandpackaging.co…abel-specs
An uncluttered clean appearance is very important to me so I have divided what MUST be on the label for legal purposes with what I would LIKE if there is enough space.
WHAT MUST APPEAR ON THE LABEL
NAME OF PRODUCT:
Jojoba (Simmondsia Chinensis) Oil
Taumanu (Calophyllum Inophyllum) Oil
Evening Primrose (Oenothera Biennis) Oil
Olive (Olea Europaea) oil (and) Kawakawa (Macropiper excelsum) Extract
Helianthus Annuus (Sunflower) Seed Oil and Calendula Officinalis Flower Extract
Seabuckthorn (Hippophae Rhamnoides) C02 Extract
Rose hip Seed (Rosa canina) Extract
Leptospermum scoparium (Manuka) Flower Oil
Lavandula angustifolia 'Pacific Blue' (Lavender) Flower Oil
Tocopherol (Vitamin E) Oil, Carthamus tinctorius (Safflower) Oil
Matricaria recutita (Chamomile German) Flower Oil
Thymus vulgaris var.Linalool (Thyme Linalool / Sweet) Leaf / Flower Oil
Rosemarinus officinalis (Rosemary) Flowering Tops Oil
NAME OF MANUFACTURER:
Pacific Touch NYC
ADDRESS OF MANUFACTURER
New York, NY 1001
NET WEIGHT: 30 mls
Disperse a small amount onto clean palm and gently apply with a cotton swab or clean fingertip directly on to the blemish. Repeat 1-2 x daily until blemish heals completely.
Not for internal Use. Avoid eyes and mouth.
WHAT I WOULD LIKE INCLUDED
"Born in NZ, Made in NY" in a stamp or some other creative way (incorporating this in the label is very important to me)
BENEFITS OF SERUM
Kills acne bacteria
Soothes and reduces redness
Heals blemishes without drying your skin
KEY INGREDIENTS I WOULD LOVE TO SPOTLIGHT
Pacific Blue Lavender
WORTHY TO MENTION ON LABEL
Handcrafted Natural Skincare
No Nasty Chemicals
Not Tested On Animals