bkiesew got their new other packaging or label by running a design contest:
Create an eye catching design for our new beer, Ruze
Check out bkiesew's Other packaging or label contest…
Food & Drink
We are an up and coming brewing company coming out with our flagship light beer, RUZE. Introducing RUZE, a refreshing beer with a unique flavor combination of raspberries and ginger. RUZE has a ruby/amber colored, light body with low carbonation to reduce bloating that is associated with beer. It is brewed with all natural flavors and sweeteners (aged on ginger + raspberry juice + honey additions). What makes us unique is that we are targeting the beer rejecters: people who, regardless if they have ever put a beer bottle to their lips, don’t believe they like the taste, and don’t want to be associated with the perception of beer. We picture our perfect consumer to be a female in her mid-20s, but the creative should not be overwhelmingly skewed to only women. We are working to fulfill a gap that we believe exists in our consumers’ lives: they do not have a drink catered to their tastes and habits. We know they enjoy sweet mixed drinks and taking shots with friends, but they aren’t enjoying the taste of their mixed drink. We picture our beer to be the “after shot beer.” We aim to replace the mixed drink our consumer haphazardly prepares and consumes in between shots. Our beer fits their taste preferences and enables the consumer to continue letting loose.
What's your vision?
We are looking for 12 oz bottle and 12 oz sleek can packaging for our beer.
Our brand ideal is that RUZE encourages you to live in the now. If our brand were a celebrity, names that come to mind are Jessica Alba(but less girl next door), Jennifer Lawrence(fun loving and unapologetic), and Selena Gomez. RUZE should grab attention and be exciting, yet not different enough to be scary. We want our graphics to communicate the balance that our product allows our consumer to achieve. Our graphics could allude to the natural flavor combination our product has. Color Direction- hues of red(we were thinking coral) to communicate excitement, bold, “living in the now”, hues of grey and/or black to communicate calm, balance, very minimal hues of green(we were thinking mint green)
$299 Bronze package
Every design category has flexible pricing for all budgets. Other packaging or label starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their other packaging or label.
Designers across the globe delivered design magic.
bkiesew collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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