How verena.wieland started their other design journey
Who are you known as?
WHU - Otto Beisheim School of Management
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
WHU is an international Business School in Germany (http://www.whu.edu). One of the programs offered is a Master in Business Administration (MBA). WHU's MBA has recently been ranked as one of the top German MBA Programs by the Financial Times MBA Ranking - one of the most important rankings for universities.
Based on that we would like to set up a campaign for our April intake targeting potential students around Europe. The target group are people between 27 and 25 who leave their Jobs to study for 15 months. Our MBA is located in Düsseldorf and costs about €38,000. Most students finance their MBA studies privately.
The study environment and teaching are high-class and the students highly professional, motivated and willing to learn a lot in short time. Our network and our Career Service and with that rising salaries after the studies are our main USPs. Also the high diversity is very attractive for potential candidates.
What inspires you and how do you envision the design for your business?
Planned is a multi-channel campaign in various formats for airport displays, Facebook and Linked In ads and a landingpage header.
For this competition we would ask for the airport display and would like to transfer the design to the other formats in the next step. The size of the Airport display is 1010 x 1800mm (wxh)
Must have for the campaign are:
- our logo (attached)
- our CI (attached)
- the URL http://www.whu.edu/myMBA
- The title "Don't let your future wait"
- the four best achievments out of the Financial Times Ranking, maybe with a hint to the ranking: One of the best German Business Schools, top Career Service, high international exposure, highest student satisfaction rate
Please have a look on our website to get a feeling for our current design (http://www.whu.edu/mba). If you want to use people pictures please take a placeholder and we check if we have a similar picture on stock. In general stock photos are okay, too.