What industry do you think your business is most related to?
Business & Consulting
Tell us a bit about who you are and the people you reach
We are trying to disrupt the Executive Recruiting Industry. While the industry is stuff and a little lawyerish....we want to show the same professionalism and quality, but going at the market with a younger, fresher, minimalist, look and feel. We have been in business for one year now and passed over a million in just the first year.
What inspires you and how do you envision the design for your business?
We currently have a website and logo, and we are looking to slightly change the brand. Right now we feel it is a little dark and gloomy (particularly the logo). You can see our website at http://www.isotalent.com and the logo is attached to this project. We would like to lighten the logo so that it looks good when we do a website revamp. We would like the orange to go a a little more toward the yellow spectrum without getting washed out on white backgrounds. We are also open to the grey changing so the balance and attraction are correct. We like the logo, it just need to pop more. Outlines maybe, slight color variations, etc.... We would like to keep is similar enough to not totally rebrand, but make it pop more. We will follow suite on a separate project with a design guide and website revamp. Overall, I would like the logo slightly rebranded on color and making it pop. ONE CLARITY - I WOULD LIKE TO MAINTAIN THE YELLOW / GREY feel and get AWAY from the orange...I just don't have the right shades of yellow and grey.
This project is just to shape the logo and help us identify the pantone colors we will be sticking with. One complete on the deisgn I would like one to work on a light background, a dark backgorund, and a translucent one without white or black in the background, but just the logo. I am sure that has a name :) . I have also attached a few docs to give an idea of our brand, but of course with the incorrect colors once you help me change them.