Great job and very responsive! We worked together to determine the best angle for the look I was going for. Would definitely work with Sterling again. Thank you!
- tanya 6
How rachel 7 started their other design journey
Who are you known as?
Pour La Pomme
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Pour La Pomme is an online store that sells handbags from independent designers and small producers. Our target market are working women between 30-55 who are more interested in style and design than keeping up with fashion. The target market tend not to shop on the high street and support more independent designers - a bit like the type of person who might shop at Anthropologie or independent stores.
What inspires you and how do you envision the design for your business?
I will not be changing the Pour La Pomme but I'm looking to build the brand identity by selecting a font, and a colour palette. Specifically,
*font: for campaigns on Facebook, instagram, Pinterest (ideally a google font) and I'll probably update the website with the same font
*colour palette: recommend a primary colour palette for use in campaigns and website graphics
*2 campaign templates for photoshop - Facebook, instagram, pinterest, website (please see two example FB ads for a contest I'm running as an example of the type of campaign I would run).
The identity has been deliberately very simple to date but with a strong logo that is textured to represent a tactile, "hand-stamped" quality and reflecting the product range which are hand-made or small production pieces. The website uses a template in Shopify that I purchased but the fonts and colours and easily be customised, so the identity elements chosen will need to work within this existing design. I'm looking to build out the identity and formalise the font and colour palette and create a consistent campaign style in order to build the brand rather than dilute it with my randomly developed graphics on Canva!!!
The identity mostly exists within the digital space but there is packaging and promo materials (at the moment just a business card & postcard) that will be updated with these new identity elements in the future.
You can see the current 'look and feel' on the website is at http://www.pourlapomme.com, instagram: pour_la_pomme, Facebook and Twitter are just PourLaPomme.
I'm looking for someone to work with on an ongoing, ad hoc basis so the winner of this contest will have additional future design work for campaigns and website images.