Digital Blinds is an elegant, easily-installed light shading solution that provides users with an unprecedented level of control over sun exposure within their homes.
The Digital Blinds product is a dynamic lighting control system with no moving parts. At the core of the system is Digital Blind’s proprietary electrochromic film, which is a transparent low energy film. Through the introduction of a small electric current, the film changes properties to allow more or less light through. Completely self-sufficient, the film is powered by a small battery and a solar panel system, with no hard wiring required. The batteries, solar panels and system electronics are housed within a small compartment that is attached to the film. The film can be cut to fit almost any size or shape of window. Each section of the film (each ‘strip’) has its own power and control unit, also called a “power bar”, enabling users to control the “tint” level (how much light the film lets through) via a wall-mounted switch or a mobile/tablet app. Both individual units as well as groups of windows can be automated, providing users with extensive customizable lighting control.
Residential Customer Profile
Initially, the target customer will be “early adopters” who are interested in experiencing and installing new technology into their homes. These customers are most likely 28 - 45 years old, and who shall promote Digital Blinds to our target group through sharing his experience. These early adopters will likely learn and apply the product or technology to their everyday life and provide substantial and honest feedback to help refine future renditions of the product. The appeal to these customers is the ease and comfort of virtually adjusting tint levels on their windows.
I. Income: $150k+ US annual household income
II. Age: 28 - 60 years old
III. Marital status/ family status: Single or married families with or without children
IV. Geography: Locations with sunshine more than 65% of the day from sunrise to sunset (San Diego, Los Angeles, San Francisco and the Bay Area, Las Vegas, Phoenix, Austin, Miami and Tucson).