To communicate with our customers we create a special (A4 landscape) PDF with an overview over the campaign and possible influencers. This PDF will be sent via email (not printed). This needs to look great and be focused on B2B customers and look professional but it should not be boring. In general it should be clean and very clear, regarding the information it contains. See attached document (it contains additional informations).
Since we don't yet have a fixed branding, you can be creative with fonts, colours, etc.
Goals of the PDF:
#1 Convince brands and agencies of our professionalism and of the influencers in the PDF as well as increase trust. Our customers are big companies, spending a lot of money, so they need to be sure that they are the best place.
#2 Highlight our creativeness. People receiving this usually are professionals in marketing, branding, etc. and therefore they know what good design is and are used to only getting highly polished documents.
#3 Clear. This is a document that is used to make decisions. So the visuals should help the understanding of the information in it and highlight the important things. It should be intuitive which information is where and why it is there.