How Wildroots started their other graphic design journey
We really like our current packaging, but were asked by one of our customers to make it "pop" more on the shelf. We think of this design as an evolution, not a complete re-start. We want to keep alot of the look, just make it brighter and stand out more.
WildRoots Coastal Berry Trail Mix
What inspires you and how do you envision the design for your business?
We like the natural kraft look and the vine on the package. We just want more color and to show off the trail mix more (larger window, etc.). The window needs to be in the bottom 1/2 of the package only and should not go all the way to the bottom (where all of the crumbs are). We want to bring in color and maybe more texture without losing the overall feel of the current package. The logo cannot be changed (at all) and we really like the vine as well. Not wanting to start over, just refresh.
The structure is a plastic stand up pouch with a clear window. It will be printed using flexography.
The size is 7.875" wide x 10" Tall.
- I want an evolutionary package design that is more colorful and shows off the product better.We really like the Back to Nature Trail Mix Packaging
- I do not want a new look that changes the logo or looks 100% different. I want to keep some of the things that work on the package.