The app is for consumers and TV fans who want to browse and discover new shows. They like to be surprised and delighted by the experience of finding some new show that they didn't previously know was on.
This iPad app allows a user to browse a guide of what is on TV "right now" as well as future programming across all channels from their local cable provider.
The app should provide a rich/engaging experience that encourages them to browse through their channels and discover TV programs that are on "now" and later (up to the next 2 hours)
When they discover a show that interests them, they can see more details about the show, view the cast information, see related shows, and share this discovery via social media networks.