Paving Company-Direct Mail Piece Design

My client is looking to create a new postcard design for their spring mailer. The client is looking for a 4 color front design and a 2 color back design.

http://www.rapcoasphalt.com

Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)

 

All Images and logos needed for design can be retrieved at:

 

http://www.flrgrp.com/guest@flrgrp.com
guest@flrgrp.com
guest07

Files: Rapco Mailer Info.zip 

 

Front of Mailer:

 

1. Use company logo, with cracked pavement, pothole image, and bandage image in some creative way.

 

2. Add Copy: Got Cracks? We do more than just Bandage your Cracks. We repair and restore the life of your pavement. Call RAPCO for all of your asphalt wounds.

 

3. Place at the bottom of mailer: Call by April 15th and receive a FREE Site Evaluation.

 

Back of Mailer:

 

1. Place Company Logo on top left hand corner on the back of mailer.

 

2. Add Arnie Asphalt Image with bubble quote: (see past postcard example)

 

3. Leave right side blank for addressing.

 

What Causes Potholes?
Potholes are created by water which infiltrates the surface layer of asphalt pavement and freezes beneath the pavement. When water freezes it expands about 9%. Constant traffic and ground stresses upon the distressed pavement results in the asphalt being dislodged from the area, and the resulting cavity is termed a pothole.