How Muser started their other graphic design journey
Passages in Time
We're a start-up company, bringing much-needed inspiration to the overworked, tired, under-enthused, hyper-stimulated masses. We're creating a new product, on very unusual material, that can best be described as two side-by-side vertical panels printed on a neoprene sleeve. We're in the business of encouragement and enlightenment, but we're not new-agey patchouli-scented hemp sock wearers. This is also NOT syrupy greeting-card stuff nor Motivational "waterfall" posters. This is something the user will look at and possibly use daily. Our product is Fair Trade and Green and its purchase will benefit everyone involved.
Tell us a bit about who you are and the people you reach
Please read the whole brief. Target market is likely to be 70% female, 30% male from initial creative research. Our guess is that this is a niche market, with customers being above average in income, education, profession and world experience. Respondents showed keen interest in TATTOO INSPIRED DESIGNS, NATURE MOTIFS, ASIAN-INFLUENCED PATTERNS, and HIP ALL-TEXT TREATMENT. Target audience interests: yoga, spirituality, self-help, theater, fitness, environmentalists, optimists etc. We suspect this will be an upscale gift item that makes a statement about the giver and the recipient - allowing both to feel socially-aware, indulging in a dose of Zen, and a reminder of what matters in their life.
See attached file. Dimensions are actual. We need two side-by-side inspirational panels designed along themes above (or any other theme to attract target audience.) Side A carries one half of a quote, side B carries the other half. One quote split on 2 panels.
*Black background or edges are ideal but not required. 2 or 3 colours may keep it more upscale, but 4-colour is ok too.
*Text should be CONCENTRATED in the 3" wide, 4.5" tall space where indicated, but not entirely limited. Designs should be scalable, finished product size may vary slightly.
*THE TEXT IS THE STAR OF THE DESIGN. It should be visible from about 3ft. away so do not make it hard to read or allow graphics to obsure it. THIS IS VERY IMPORTANT.
*Text reads L to R, with space used creatively - whimsy, artsy etc. Base material is like neoprene - wet suit fabric.
*ARTWORK NEEDS TO BE ORIGINAL AND ROYALTY-FREE.
*Fonts should NOT be typical or tired fonts we are all used to seeing. No photography.
*Choose any of these quotes to show us your best work. They should break where indicated, first half on side A, second half on Side B. :
1. The tragedy of life is not that it ends so soon...
But that we wait so long to begin it.
2. Get Outside Everyday...
Miracles Are Waiting Everywhere.
3. Life is 10% what happens to me...
and 90% how I react to it.
4. Imagination is everything...
It is the preview of life's coming attractions. Einstein