Help Hwon with a new design

Hwon

Hwon srl, from Italy need design for theyr next brand, YujOOh.

•Objective-Project Description
[ Wath the Brand Builder is looking for? ]

The brand is looking for a new logo accompained by the illustration of an animal, we are asking as well the template layout of the homepage
We are asking these three graphic products, following the description you will understand that they are not too much compliated.
We are building a brand new innovative online platform and a new comunity dedicated to wellness.
We have deided to identify it by the name of YujOOH, to be an animated character by the name of which we also make animated viral videos to be advertised aound the world.
We would like to realize a simple interface to access the website in the style of the most popular social network.

We need most imortant the logo testual and mascotte, the template layout must be very simple for subriscption page.

The mascot to advertise could be a 3d pet

• Target
[ who the Brand Builder is trying to influence ? ]

The target we are trying to reach is from all ages and is made of allthat kind of people who like to engage in relaxing activities but that for whatever reason do not have time and would like to do it staying at home.
As to say all the people around the world who care about their welness.

•Proposition
[ what the Brand want the Target to understand ? ]

We would like to comunicate the high thenological and innovative quality of our service using the network as a channel to help improve the lives of all.
We are innovative, we are usefull.

•Support
[ why the Target should belive in this proposal? ]

We are going to build a site where people, thanks to our innovative platform, will be able to access our advanced contents about physical activity and general wellness.

•Features
[ which are the characteristics that better describe the Brand personality ? ]

YujOOh is going to be:
- Innovative
- Easy
- Light
- By oriental features
- Young
- Smart
- Awesome

•Brand Builder
[ who wrote down the Brief for the BootB Creators ? ]

•hwon srl is an Italian company that entering the world of internet is going to apply multiple comunication platforms.
A technology company founded by young friends.

•Media Plan/Placement
[ where will your work appear ? ]

• YujOOh icon brand will also be targeting merchandising campaigns, as well as appearing in online video channels (Youtube,ecc..), on social networks, in print and on TV

Executive additional elements
[ additional information the Brand wants to share]
yujooh is a panda, or a koala, by oriental features.
The site home page need to be inspired by that of the main social networks, facebook, linkedin, livemocha, twitter, ec...

The winner of the contest, wil have a contract whit the company for devloping of the future graphic projects.