Help us create a brand image for our 1st of many e-books, books

What if you could........Project Manage?

We are a small training and coaching company starting out on the journey to create products for our business. We are looking to create a striking image that we will use on our e-book, books, dvds and in our seminars. We have plans if this all works to have over 18 different product headings that we will sell under the What if you could…xxxxx? Branding.

We aim to sell, via email marketing, to people who are looking to develop themselves in the business world and want to learn about business skills. Also, we will be selling to big corporations and their HR managers who will buy on behalf of the staff of the business. We already have a book deal with a global publisher and hope we will end up along the same lines as the xxxx for Dummies branding for example.

We are looking for a graphic that looks something like this

What if you could...
...Project Manage?

that presents a good, honest, clean image that is positive in its image and suggests that what people will be buying is good practical and real advice on the subject material. We are starting with project management .
We would love to have the graphic incorporate a swift (see our website logo at http://www.management-learning.co.uk) but here are a few things to think about:
1 No Cartoons - we want it to be cheerful but not cheap or childlike
2 Whilst it needs to be professional, we want to project an image of being personal and friendly.
3 The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.
4 The image is going to be used on the front cover of our e-book and our book so will need to be able to fit on the spine of the average book

Here is what we are trying to avoid:
Cheep and Tacky
Any other animal apart from the swift
Too complicated or fancy
Too expensive looking
Don’t be constrained by our current colour schemes

Please feel free to experiment with colours although we prefer clean and pastel colors.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo