We're currently launching Sockemtome.com.au - to become Australia's premiere sock-subscription site.
We sell one product - black business socks, through an online subscription. We sell a great product that's delivered straight to the client's door - no more mismatching, holey socks, and no time wasted on sock shopping.
Our store theme, base design and logo are complete - now all we need is the key graphic to head up the page. If you can provide a clean, punchy image that appeals to young professionals, this is the job for you.
The website is aimed to appeal to professional men (or those purchasing for men), in a demographic which is likely to make use of online products. Typical customers are imagined to be
• Young urban professionals
• Young professionals buying presents for other groups (dads, grandparents, other professionals).
Convenient clothing delivery:
Messages to communicate in the design:
- Helping you save time
As such, the website should look professional but fun, and convey a sense of ‘difference’ of ‘funkiness’, while not alienating a corporate audience. The core of the product is quality, and convenience – the convenience of having to spend less time on the mundane things on life, so the website can convey these themes.
While photos are people are welcome stereotypical ‘corporate’ shots (man holding pen, man pointing as woman looks at computer screen) are not…unless we’re making fun of them.
The main header graphic for what will be Australia's premier online sock store.
Green-Pantone 376C (key logo / site colour)
Grey - Hex 5B5B5B - used in site background
Lighter backgrounds preferred.
--Words to describe the design:
Clean, punchy, contemporary, unpretentious.
In separate layers (so each one can be edited / updated),we want:
1.Catchphrase: "Great socks. No fuss."
-Image: Any image relating to the banner- this is the main part of the banner
2. Referral text: Sample to be used:
"Great socks - and they came through in days" - Peter, Melbourne
"A great present for dad! A nice twist on the sock gift - and it lasts for the whole year" - Natalie, Perth
"Finally - No more hunting around for pairs." - Adam, Melbourne
Try to avoid re-using the logo in the banner as-is,though you can build on it.
--Files attached to help you
- The logo (To get the feel of the brand/ colour theme)
- A pdf of product label
- product (folded)
- product (worn) - will need to be tidied up if it is to be used.
- website layouts you'll be fitting the header into (2 colour themes)
877 width x 347 height
--- File types required
JPG,PNG Layered PSD, pdn (paint.net-preferred but not mandatory)