Completed contest

Food Packaging - Crackers

Wildroots needed a new other design and created a contest on 99designs.

A winner was selected from 43 designs submitted by 13 freelance designers.

43
entries
13
designers
1
winner

One of the designers who made it happen

Winner - jeni
As soon as we saw Jeni's design, we knew that this was the perfect one for us! She took all of our comments and returned with better designs each time. She responded quickly to our suggestions and we are thrilled with the results. We highly recommend working with her!
- Pebbles2

How Wildroots started their other graphic design journey

Summary

Design a high-end, natural carton for a multi-pack of Bella Dolce Artisan Crispbread. Product is light, thin and crispy with a high-end bakery feel. Packaging should use warm, rich colors that evoke Italian artisan bakery with a natural / organic flair

Company name

Bella Dolce

What inspires you and how do you envision the design for your business?

We want to design a carton that holds 4 sleeves of wafer crackers (2 original, 1 Sesame, 1 Cracked Pepper) for Bella Dolce Crispbread wafers.  Carton dims are approx: 10"wide x 6.5"High x 2.5"deep.  Product is very high-end and 100% natural, so we are looking for a balance of elegant and natural / earthy.  Matte finishes with bold elegant fonts and cool but subtle textures are preferred.  We could do with kraft / natural paper or tone on tone looks, but those are not mandatory.

Packages we like:  Dorsett Cereals, 34degrees wafers, Nonni's Bisoctti, Starbucks coffee, Panera bread, Riceworks

Wants

1.  Must have high end bakery feel.

2.  Must be natural / earthy

3.  We like suble yet sophisticated textures

4.  We would like to use existing logo unless design will not  allow

5.  Want to use product name "Artisan Crispbread"

6.  Must call out " Three flavor variety pack" and "Two Original, One Sesame, One Cracked Pepper"

7.  Must have a net wt of "NET WT 18 oz (510g)"

8.  Would like window to show crackers inside (small at least 1" away from the edges of the package so customers do not see the seals on the product , something unattractive)

9. Appetite appeal.  This is a food item, I want the package design to stop them and hte appetite appeal to make them take it home.

Don't want

1.  Bright primary colors

2.  Watercolor images

3.  Mascots (i.e. no Pillsbury Dough Boy)

Custom package

$479

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