Because of sedentary lifestyle our client has to work out to stay healthy and fit. He/she leads an active lifestyle and wants to be best at everything – makes career, is socially active and works out. Sometimes he/she misses workouts, because there is no-one to train with. Sometimes he/she takes part in public sports events, but has no idea about necessary preparation required. Therefore he/she can’t improve his/her results and occasionally suffers from muscle pains and overuse of joints. He/she could read fitness literature or consult to a personal trainer, but he/she is too occupied and consultation service is also a bit too expensive. Due to those reasons he/she has long pauses in his/her workout routine and can’t reach the desired fitness level.
Sportlyzer is a web startup, that builds an online social workout site, where unique algorithms analyze and advise workouts and raise motivation. To make technology more human, we need a trustworthy Coach to deliver the messages.
We need a digital Coach character, who consults our customers's workouts. The Coach is respected and loved, but all human – a little weird and gossiped (see attached file).
Give us 3 impressions of the Coach:
1. I really believe in you!
2. I have a good tip for you!
3. Go for it!
Should be a clear image, when shrinked to 100px height for digital use.
Should be possible to use in print.
File type AI (vector).