Create a color scheme for Gelati Joes

Gelati Joe picked a winning design in their other graphic design contest. For just $295 they received 74 designs from 28 designers.

Here’s a peek at the client’s brief

Contest title


Create a color scheme for Gelati Joes



Background information

Organization name

Gelati Joes

Description of the organization and its target audience

We are an independent soft-serve yogurt and italian ice establishment. Our staple item will be a layered dessert called “Gelati,” which consists of alternating layers of soft-serve yogurt and italian ice in a cup.

Our building will have a walk-up window and seating around the outside, as well as a drive-thru window. We will have television screens to showcase our menu selections, separate tvs for entertainment purposes, wifi internet access, and ambient music.


Food & Drink

Content details


This contest is for the building color scheme for a new dessert restaurant chain. The name of the restaurant is Gelati Joe’s. Our main item is a gelati, which is a layered dessert of Italian ice and soft serve ice cream. Gelati’s are a healthier option than traditional ice cream. They are also more colorful due to the Italian ice.

A picture of a gelati is attached. Also attached are 2 elevations (front and side) in different file formats.

We want the building to be eye catching in color. Any scheme is fine, there are no color restrictions. Our customer base will be all age groups, but we especially want to attract ages 3-18. So, bright enough to attract the attention of a child, but not so colorful that it would seem like a “kids only” kind of place. We want the older age groups to feel comfortable hanging out there, as well. The theme is ‘60’s modern. Employees will have tie-dye uniforms. The feel for the building in simple words should be “cool & groovy”. A source of inspiration might be an Andy Warhol painting. It’s colorful, represents the ‘60’s, but would not be out of place in a modern house.

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