We are looking for a cover design for a flooring samples booklet which can be customized for a company
We're expert at sample books that get product noticed and to the market quickly. Specializing in Architectural Folders and sample vehicles that product swatches (physical samples) are glued or placed inside. Our market focus is Floorcovering manufacturers, Wall covering, or any company that is displaying samples of thier color line to sell thier product.
Tell us a bit about who you are and the people you reach
Our audience is an existing market where Architectural and Design professionals interact and have an experience with the manufacturers' sample books that they deliver to them. They are mostly designers. They are very aesthetically driven, and they will pull a sample book off of the shelf of one manufacturer over another if it is Elegant/clean/clear/fast and easy to work with. The spine of the book facing out when placed on the shelf is the most important element of the design. These people are INTERIOR DESIGN Professionals......young and old.....male and female
FEEL: Would like this book to have a similar “feel” as carpet floor covering.....being unique and elegant. Namely, we’d like a clean, bright design with fresh, vibrant, bold colors. Design the spine/front panel/back panel (like a ring binder) outside design only. Our website under the "Portfolio" button at http://www.campbellprintingco.com you will see the current looks and designs of many of our clients. The design can be for a generic XYZ company, understanding that these rules apply:
1.) flat size is 22 3/4" x 12" tall....panel sizes f/b are 10", the middle spine is 2 5/8" (there is about an 1/8" fold buffer on each score or folding area)
2.) High Contrast is must
3.) it will be fitting/sitting on a shelf in a library of many books (One brand can have many different books with different carpet styles)
4.) As large as possible photo of carpet on spine (must be able to see more of carpet pattern than a closeup or physical color swatch can reveal)
5.) Product name is Bold and clear (collection name would be smaller).
6.) must have 2 icons on spine that tells the designer that the product comes in roll goods and carpet tiles.
7.) company logo/name prominent
would love to incorporate bright opaque screen printed inks (maybe even a foil stamping/ debossing element). Can be offset printed or a combination.
Don't mind it pushing the envelope on printing/graphics/difficulty factor. That's what we are good at. If you are a member of AIGA, our company produced the Design Business and Ethics mini binder.