I would like to create a whitepaper + template refresh of the current paper we have, which isn't too good looking. I'd like it in a format where the copy can be changed quickly, then pushed to a pdf.
Our company works with mobile apps, running experiments, so having a layout that clearly displays experiment results quickly and clearly is key. Science theme could be a bonus, but only if it fits with the overall design of our website.
Having a template is important, so we can make minor changes or possibly reuse the design sparingly. Personally I used powerpoint for designs, importing a background made in Sketch and adding titles and content in the foreground. InDesign will also work.
We use Myriad Pro Light for all our fonts, and never use bold. While not required, it would be preferred unless you find a better looking alternative font =]. We typically use white, grey, and black for primary colors, and #3d7fdc as an accent.
We’re looking for a Cover page, a table of contents, content, and a closing page for CTAs and final thoughts.
The content itself can be restructured. What’s important is that the title, the results, and subheader are clearly visible so that users can skim for content that they’re looking for.
I've included logos below, including an ai file which may be more useful.