Because the ad is for the UK, there are regulations that need to be followed. Please see the requirements below.
Here are the reguluations that must be followed:
12.11 Medicines must have a license from the MHRA, VMD or under the auspices of the EMA before they are marketed. Marketing communications for medicines must conform with the license and the product's summary of product characteristics. For the avoidance of doubt, by conforming with the product's indicated use, a marketing communication would not breach rule 12.2.
Marketing communications must not suggest that a product is "special" or "different" because it has been granted a license by the MHRA, VMD or under the auspices of the EMA.
Marketing communications must not describe a product as “free”, “gratis”, “without charge” or similar if the consumer has to pay anything other than the unavoidable cost of responding and collecting or paying for delivery of the item.
3.23 Marketing communications must make clear the extent of the
commitment the consumer must make to take advantage of a “free” offer.
3.24 Marketing communications must not describe items as “free” if:
3.24.1 the consumer has to pay packing, packaging, handling or administration charges for the “free” product
This guidance is also given in accordance with our current guidance on Smoking, stopping
We think the referenced “How to stop Guidebook” is likely to be understood as a reference to smoking cessation (a medicinal claim) and would recommend that this is removed unless the product is licensed by the MHRA as smoking cessation product/device. Jason, we will remove this.
Additionally, because the consumers need to pay £8.85 for the postage and packing for the “refills for life”, in line with rule 3.24.1 would advise against referring to them as free. If consumers are charge the minimum amount for delivery (first class post) without any packing charge, a “free”
claim is likely to be acceptable. We will change this to Refills for life (just pay £8.85 p&p) removing the word FREE