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How Tyler Durden started their other business or advertising journey
Who are you known as?
Black Rifle Coffee Company
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
BRCC is a small batch, roast to order coffee company. It's target audience is the 24-45 United States Conservative Male.
What inspires you and how do you envision the design for your business?
We are looking to create a template for our Electronic Press Kit. This will incorporate the cover page, company bio with key stats and about the founder.
Depending on the theme could be a simple logo on a black background or as complex a coffee theme with logo, outdoors to or burned in to wood. We think the simpler the better, but are open to suggestions.
This page will incorporate the bio and infographs on key metrics below it. The background could be themed among pages for this too. Key metrics for the infograph icons would be:
- Roast over 1 million lbs of premium coffee
- 500+ million affiliated video views
- Approx 65% Veteran Hire Rate
- 750% Annual Growth
- Over $200k donated to Veteran and Law Enforcement Charities
About the CEO page:
Incorporating the CEOs bio and photos in an interesting way.
At the bottom of this page we can include a contact information area for people to be able to reach out via email or phone.
We are open to the style and designs. We would be interested in potentially purchasing multiple "looks" if it fits the brand. Styles and themes that fit the company could include:
- Black, Dark
- Rustic, Wood
- Coffee, coffee bean