Design a California themed Food Truck Wrap!

California Cravings

We are a California themed food truck that will be serving California
cuisine (tacos, burgers, wings) to customers in Australia. Think
stereotypical California in the eyes of a foreigner.

We need your creative expertise to design a food truck wrap for our
business!

Here are some suggestions and examples that we have created. We
strongly encourage your own ideas!!!

Suggestions:

Truck name: California Cravings
Serves: California style cuisine- tacos, wings, burgers
Customers: Australia – think stereotypical California in the eyes
of a foreigner
Tag line: One bite and you’re California Dreamin’
Colors: Red, orange, yellow, white, black, possibly green (palm
trees). Avoid blues and purples
Theme: California Dreamin – California palm trees, woody car,
surfboard, sunset beach, wood panelling

DO:
• Wrap the picture around the truck – see example where the palm
trees wrap from the back around to the side.
• Put the name on all sides of the truck
• Place the name across the top of the truck so when the window is
latched open the name can be seen across the top
• Continue the wrap into the glass of the window when it is opened-
see example of the woody truck where when the window opens the
outline
of the truck continues into the bottom half of the glass

Don’t:
• Use pictures of food.
• Use a design that is completely lost when the serving window is
latched open

See attached pictures for detailed instructions.

Please see attached examples