The goal with these advertisements it to catch the eye of doctors that would like to work in the Aged Care sector but feel that it is too difficult, complicated or time consuming. The GenWise mission is to support general practitioners working in the aged care sector.
We would like two adverts that are the same but at different dimensions.
The first is an 178mm X 50mm advert that will be used in the Australian Family Physician Magazine. It is a quarter page advertisement.
The second will be an online ad with the dimensions 250px X 300px.
It would be good if these were basically the same design in the different dimensions.
We would like the advert to catch the eye of potential doctors and get them to our website or to contact us.
We have found that the "Work Part Time" message is a strong one. The other message that we found catching was "Easier than you think."
See the images attached for the adverts that I have designed with two different messages.
The image in the attachments is ours and can be used. The details in the attached images are fairly important. I am happy to send you the .psd files and the large image file as well.
I like the idea of you being creative with the design but do not really like stock images.
The media kit for the RACGP site is at this link: http://www.racgp.org.au/download/Do…it-v31.pdf
The advert we are going to place is on pg 15 and will be the quarter page. The other is on pg 14 and is the medium rectangle.
18 Jun 2016 update:
We have some great designs. Advise to everyone is to make the image lighter. Also we would like to change the copy on the web image ie 250x300 to a call to action. So please change the Call Keith to CLICK TO LEARN MORE or equivalent.
Also designs that do not include the web version 250x300 will be immediately eliminated.
Good work team.