Brief: Design a Fairmile Accounting Franchise Prospectus and Application Form
Fairmile Accounting are expanding by developing a Franchise network - We require a franchise prospectus to attract / convince potential franchisees to invest in a franchised business.
This prospectus must be catchy, professional / in line with our corporate image (see attached brochure, booklet and website - http://www.fmaccs.co.uk). We are an accounting firm, but not of the traditional grey, boring kind - The design needs to reflect this, with minimal traditional accountancy images and greater emphasis on our specialist market (licensed trade) and the benefits running a successful business brings.
Please use the attached text.
Attached are 3 examples:
Rosemary Bookkeeping - A similar business, but very different, much more traditional.
Tax Assist - As above - Far too lengthy!
Exclusive Publications - A lifestyle company (much higher end) - The way this prospectus has sold a 'lifestyle' appeals - We are keen to promote Fairmile in a similar (more subtle) way - Emphasising the benefits of running a business.
This will be completed by each potential Franchisee as the first step of the recruitment process - Please adapt the attached document, ensuring it is line with our corporate branding - See attached Rosemary Bookkeeping example.