✩✩ Clean, fresh & inspiring animated/ flash outdoor digital display for a top end, full quality food delivery service ✩✩

You Plate It

You Plate It (http://www.youplateit.com.au) is a home delivery service that provides our customers with a weekly box of fresh and seasonal ingredients, pre-portioned for the recipes they choose, so they can create great food with less effort.

TARGET AUDIENCE:
Busy professionals who like to eat well, but are too busy to find the time needed to plan and shop for interesting mid-week dinners.

UNIQUE SELLING POINT: "Incredible dinners without the shopping".

HOW IT WORKS:
Each week we have 6 new and interesting recipes on our website. Customers select which ones they want to cook, and we deliver all the ingredients they need to cook that recipe at home.

Ingredients are top-quality local produce. Meats and seafood are from the city's best butcher and fish monger. All the ingredients come in the right quantity to reduce preparation time and avoid food waste.

WHAT WE NEED:
A digital screen ad campaign that will be displayed on TV screens inside office buildings and elevators.

MESSAGE: "incredible dinners without the shopping"

GOAL OF THE ADVERTISEMENT:
Get customers to go to our website and more info.

Please note: The design should work in 2 different sizes - format A and format B (details below).

• Design should be animated.
• Animation should be engaging but not overpowering.
• The Animation should go for nor more than

SPECIFICATIONS:

FORMAT A (vertical)
– File Format: .swf or .mp4 (Do not supply files as .JPG)
– Dimensions: 768 pixels wide x 1360 pixels high
– Frame Rate: 25 / second
– Duration: 10 seconds = 250 frames frames on main timeline.
– Audio: No
– Text: “Classic Text” only
– File Size: 7MB Maximum

FORMAT B (horizontal)
– File Format: .swf or .mp4 (Do not supply files as .JPG)
– Dimensions: 800 pixels wide x 600 pixels high
– Frame Rate: 25 / second
– Duration: 10 seconds = 250 frames on main timeline
– Audio: No
– Text: “Classic Text” only
– File Size: 7MB Maximum

I have attached a specifications sheet that details the technical requirements - please review for further information (Attachment: "Inlink_Specs_Cr...")

We think the USP "incredible dinners without the shopping" will work for this campaign.

Please view our website and landing pages for examples of our company brand.
http://www.youplateit.com.au
http://landing.youplateit.com.au/ho…made-easy/

Our font is Museo

Each week we have 6 new recipes for our customers to choose from (they can order 2 or 4). Each recipe has a beautiful photo. You can see some at http://www.youplateit.com.au/recipes/

We have many food pictures to choose from and we can provide a selection of what we think are the best ones if you need.

ATTACHMENTS:
• Inlink_Specs_Crea
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•  Box vector 1.ai
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• Jug vector.ai
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• Notepad vector 1.ai
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• Trolley_new.ai
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• YPI_Master_Tagline.a
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• Learn-More-You...
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• You-Plate-It-Box...
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• Background.jpg
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• Dijon-Pork-Med...
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• Fish-Piccata-wit...
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• Hoisin-Pork-Gre...
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